Primrose-yellow single flowers are produced from June to mid-October on this deciduous shrub to about 3 feet in size. Plant 'Primrose Beauty' in full sun and in moderately to well- drained soil, and prune back the older woody stems every couple of years to encourage greater flower production. This shrub is butterfly and hummingbird friendly, but deer don't care for the taste of the leaves. It is not long-lived in heavy clay soils.