Dark pink shading to red flowers in hundreds are produced on Echium 'Red Rocket', a nonhardy biennial in the annual displays at the Chicago Botanic Garden. Fuzzy grey-green leaves are produced in a broad rosette the first year. After over wintering in a cool greenhouse, its 10-gallon (or larger) pots are moved into the display gardens. 

Echium is a favorite of hummingbirds, bees, and pollinators of all kinds due to the rich nectar produced by their honey-scented flowers. The hairy leaves deter deer and rabbits from munching on this plant. Place 'Red Rocket' in full sun, in well-drained soils, and stake as needed to keep upright.