Despite its common name of European cranberrybush viburnum, this snowball viburnum cultivar produces abundant, long-lasting white flowers and no fruit. This large shrub will grow to a height of 12’ with a similar spread. The flowers fade to a pink color that gives this shrub its cultivar name. It will grow in full sun to partial shade and is not fussy about soil types or conditions. This is one of the oldest garden viburnum cultivars, originating in Holland in the 16th century.

Viburnums are a versatile genus of multi-stemmed shrubs that are well suited to the home landscape due to their range of sizes and cultural adaptability. Some viburnums are noted for their fragrant flowers; most bear small fruit that may add visual interest. Many viburnums have attractive fall color. There are over 100 different varieties of viburnum at the Chicago Botanic Garden.