Autumn Brilliance serviceberry owes its cultivar name to its outstanding red-orange fall color. In addition to its autumn appeal, it displays the classic features that make amelanchiers welcome in the landscape -- abundant white flowers in spring, edible berries and interesting branch structure/bark. It is considered trouble free and frequently recommended by garden designers. More than one-third of the serviceberries at the Chicago Botanic Garden are Autumn Brilliance.

Members of the genus Amelanchier offer four seasons of interest -- small white flowers (occasionally pinkish) in spring, edible berries in early summer, attractive foliage color in fall and interesting bark/branch structure in winter. Common names for amelanchier include juneberry and serviceberry and refer to the blueberry-like fruit edible by humans and much beloved by birds. The species range from small trees to large shrubs, usually multi-stemmed. Found at woodland's edge in the their native habitats, amelanchiers are best used in a naturalistic setting in the home landscape.

Amelanchiers are native to temperate areas of North America and, to a lesser extent, of Asia and Europe. The genus includes about 20 species; hybridization efforts have tended to focus on enhanced fall foliage color. The Chicago Botanic Garden's collection includes more than 30 varieties and over 450 plants.