Bright yellow, semi-double flowers are produced from July to September on this daisy-like perennial that thrives in full sun and moisture-retentive soil. The numerous rays florets are held horizontally on sturdy stems atop compact plants. The bristly "cone" in the center is dull orange. It was bred in the Netherlands and released in 2012. Protection from rabbits is recommended until the new plants are well-established in the garden. This echinacea is attractive to butterflies, bees, and hummingbirds.