Leading Lady Lilac beebalm grows to around 1 feet high and 2-3 feet wide and bears fragrant pale lilac flowers in the summer months from July to August. If you gently rub your finger across the leaves, you'll be pleasantly surprised by their bergamot fragrance. Bright pompoms of flowers bloom in midsummer, and removing faded flowers will extend flowering. Beebalm is great for attracting bees, butterflies and hummingbirds to your garden. It's easy to grow and adds a lot of color to your border. Cut back at the end of the summer, maintain soil moisture during dry periods, and avoid overhead watering to minimize powdery mildew.