Oudolf's Charm beebalm grows to about 2-3 feet high and around 2 feet wide and has pale pink flowers during mid-summer. Beebalm grows in sunny or partially shady areas. If you gently rub your finger across the leaf, you'll be pleasantly surprised by its fragrance. Bright pompoms of flowers bloom in midsummer, and removing faded flowers will extend flowering. Beebalm is great for attracting bees, butterflies and hummingbirds to your garden. It's easy to grow and adds a lot of color to your border. Cut back at the end of the summer, maintain soil moisture during dry periods, and avoid watering directly onto foliage to minimize powdery mildew.