Rosa 'Europeana', a floribunda rose, is covered with deep red, lightly fragrant double blooms from June through frost. The new growth is a dark burgundy color that matures to deep glossy green. The ultimate height and spread of this rose is 3 feet by 3 feet in the Chicago region. This rose is more tolerant of summer heat than many other cultivars, but unfortunately, it is very prone to powdery mildew and blackspot. Plant it in full sun and provide plenty of space around the plant to encourage good air movement, which reduces the conditions conducive to foliar diseases.

This cultivar was bred in the Netherlands by the firm of De Ruiter Innovations and commercially released in 1963. It has won many awards including the Hague Gold Medal in 1962, the All American Rose Society Gold Medal in 1968, and the Portland Gold Medal in 1970 (Portland Rose Society).